Crawl · Render · Index

Technical SEO Services

You must be in the underlying index first. No Bing indexation, no ChatGPT citation. Technical SEO is the work of making a site crawlable, renderable, indexable, and machine-readable — which is the precondition for every ranking and every AI citation that follows.

That is why classic technical SEO is the floor, not a legacy service. G3Z Creative does this work for South Florida businesses from Miramar, and we start by telling you how many of your pages are actually in each index today.

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The Index Is the Gate

An AI assistant does not read the open web when you ask it a question. It runs a retrieval step against an existing search index, pulls back a small set of candidate documents, and writes an answer out of what it pulled. Everything the model says about your market comes from that candidate set.

Which means the question that decides whether you can be cited is not “is our content good?” It is “are our pages in the index this system retrieves from?” If a URL was never crawled, was crawled but never indexed, or renders its content only after a JavaScript bundle the fetcher does not execute, it is not a candidate. It cannot be cited, quoted, summarized, or linked, no matter how well written it is.

ChatGPT's web search has been built on Bing's index, and Microsoft Copilot is Bing-native. Almost every business we audit has been watching Google Search Console for years and has never once opened Bing Webmaster Tools. That is a large, silent hole: pages that Google knows about and Bing does not, on the exact surface the AI assistants read from.

So the sequence is fixed. Crawl, then render, then index, then retrieve, then cite. You cannot skip to the end. Anyone selling you AI visibility without first proving your index coverage is selling you the fifth step of a five-step chain.

The one-line version

Indexation is a prerequisite, not a ranking factor. Ranking factors move you up a list. Indexation decides whether you are on the list at all — and the list is what the model reads.

The failure is quiet by design. Nothing errors, no alert fires, traffic just never arrives from a channel you assumed you were competing in. Most sites find out only when someone actually counts.

Once retrieval is solved, the next problem is being quotable rather than merely present — that is AI SEO and GEO, and it sits on top of this work.

The Five Steps Between Your Page and a Citation

Every step is a place a page silently drops out. Technical SEO is the discipline of finding which step yours died at.

Step 01

Crawl

A bot has to reach the URL. It fails when robots.txt blocks a directory nobody remembers adding, when a page is orphaned with no internal link pointing at it, when a faceted filter generates ten thousand near-duplicate URLs that eat the crawl budget, or when a firewall or bot-management rule quietly returns 403 to Bingbot, GPTBot, or ClaudeBot while letting Googlebot through.

What we check: robots.txt and meta directives, server logs by user agent, orphan pages, redirect chains, crawl traps, and per-bot response codes for the AI fetchers specifically.

Step 02

Render

The bot has to end up with your actual content in hand. A client-rendered app can look perfect in a browser and arrive at a crawler as an empty shell with a loading spinner. Google renders JavaScript, though on a delay; other crawlers and AI fetchers are far less generous, and several do not execute JavaScript at all.

What we check: raw HTML versus rendered DOM, whether headings, body copy, internal links, canonical tags, and JSON-LD survive without JavaScript, and whether server-side or static rendering is warranted.

Step 03

Index

Crawled is not indexed. A page can be fetched and then dropped for being a near-duplicate of another page, for carrying a canonical that points somewhere else, for a stray noindex left over from staging, or simply for being judged not worth storing. This is where the Google-versus-Bing gap shows up, and where the count that matters gets taken.

What we check: index coverage in both Google Search Console and Bing Webmaster Tools, sitemap accuracy, canonical and duplicate resolution, and IndexNow submission so new URLs reach Bing in hours rather than weeks.

Step 04

Retrieve

Being in the index gets you into the pool. Being retrieved for a specific question means the system matched your page to that intent — which depends on unambiguous topical signals, a coherent site architecture, and structured data that states plainly what the business is, where it operates, and what it sells.

What we check: Schema.org JSON-LD coverage and validity, entity consistency across the site and your business profiles, internal linking that groups related pages, and URL and heading structure that maps to real query intent.

Step 05

Cite

The last step is the only one most “AI SEO” offers address: whether a retrieved page is written in passages a model can lift cleanly. That work is real and we do it — it is just fourth in line behind four problems that are cheaper to fix and more damaging to ignore.

Where this goes next: passage structure, direct answers under question-shaped headings, and prompt-level tracking are covered on our AI SEO page. This page is the foundation it stands on.

Running alongside

Speed & Core Web Vitals

Core Web Vitals — LCP, INP, and CLS — are a modest ranking input and a large conversion input. A slow page also gets crawled less generously, which loops back to step one. We treat performance as part of the same engineering job rather than a separate line item.

What we check: CrUX field data rather than lab scores alone, render-blocking resources, image and font delivery, third-party script weight, and layout stability on mobile.

Check Your Own Index Coverage First

Four steps, roughly twenty minutes, no agency required. If the numbers come back clean, you do not need us for this.

1. Count the URLs you believe you have

Open your XML sitemap and count the entries. That is your denominator. If you do not have a sitemap, or it lists pages that no longer exist, stop here — that is the first fix.

2. Read Google Search Console index coverage

Pages report, indexed versus not indexed, with the exclusion reason for each bucket. “Crawled — currently not indexed” and “Discovered — currently not indexed” are the two that usually hide the real problem.

3. Verify the site in Bing Webmaster Tools and read the same report

This is the step almost nobody has done. Site Explorer and the index coverage report show discovered, crawled, and indexed counts plus exclusion reasons. Compare the indexed number against your sitemap count from step one. A wide gap here is the reason AI assistants are citing your competitors.

4. Fetch one important page the way a bot does

Request the URL with JavaScript disabled, or run curl against it, and read what comes back. If your headline, body copy, internal links, and JSON-LD are not in that response, a good share of crawlers never see them either.

Send us the two indexed counts and we will tell you for free whether the gap is worth paying to close.

Technical SEO Pricing

Published, because you should not have to sit through a discovery call to find out whether we are in your budget.

For context: a one-time technical audit generally runs $1,500–$5,000, and ongoing technical support runs $1,500–$5,000/month depending on site size and whether you have engineers to hand fixes to. Everything below is month-to-month with 15 days' notice to cancel.

01 / Audit

Technical & Indexation Audit

A one-time diagnostic across all five steps, ending in a prioritized fix list you can hand to any developer.

$1,500 one-time
Credited toward month one if you continue
  • Full crawl with per-bot response analysis
  • Google and Bing index coverage reconciliation
  • Rendered-versus-raw HTML comparison
  • Schema validation & entity consistency review
  • Core Web Vitals field data & the causes behind it
  • Fix list ranked by impact and effort
Book the Audit
Most Common
02 / Remediation

Technical SEO Retainer

We do the fixes, not just the report. For an established site that needs the foundation actually repaired and then held.

$2,000 / mo
Month-to-month, cancel anytime
  • Everything in the Audit, re-run monthly
  • Implementation of the fixes, in your codebase
  • Bing Webmaster Tools & IndexNow set up and maintained
  • Schema build-out & ongoing validation
  • Core Web Vitals remediation
  • Indexed-URL tracking in both engines, reported monthly
Start the Retainer
03 / Scale

Programmatic & Large-Site

For sites with thousands to millions of URLs, template-generated pages, or multi-location architecture.

$3,500+ / mo
Scoped to URL count & stack
  • Everything in the Retainer, at scale
  • Server log analysis & crawl budget allocation
  • Index bloat & thin-template safeguards
  • Programmatic page architecture & internal link graphs
  • Sitemap segmentation & automated submission
  • Direct work with your engineering team
Scope a Program

Want the citation layer on top of this? See AI SEO, Local SEO & Google Maps, or full services and pricing.

Who You're Actually Hiring

G3Z Creative is owned and operated by two people. You will not be handed to an account manager.

Technical Lead

Christian Gomez

15+ years in technical SEO. Christian has scaled search architectures across the full range — from micro local businesses to national enterprise platforms serving 100M+ recurring monthly users across 7M+ indexed pages. He led organic scaling operations for major programmatic SEO leaders in the EdTech and Employment verticals.

Keeping seven million pages crawled, indexed, and coherent is exactly this discipline at its hardest setting: crawl budget, duplicate resolution, render paths, sitemap hygiene, and index coverage measured rather than assumed. A local site is the same problem with fewer zeroes.

Business Development

Leah Gomez

Two decades in sales and marketing. Leah runs business development and client strategy, and is the reason the technical work stays pointed at revenue rather than at metrics that look good in a report.

Christian and Leah are a husband-and-wife team. G3Z Creative is the business they built together, which is a different set of incentives than a retainer at a firm where you are one of two hundred accounts.

On the enterprise work, plainly

The large-scale platforms above are covered by NDA, so they are not named here and there are no logos on this page. We would rather describe the scope accurately and decline to name the client than imply a relationship we cannot evidence. On a call we can talk through the architecture and the decisions in detail — what we cannot do is print the brand.

The South Florida and independent businesses we work with directly include Towing One FL, Oasis Medical Health Centers, HITEC Global, RememberMeSeries.com, and FajardoElite.com, among others. Ask us for a reference in your vertical and we will connect you with one.

Where We Work

Based at 2751 SW 116th Ave, Miramar, FL 33025. We serve Broward County and North Miami-Dade in person, and work remotely beyond it.

Broward County

Miramar · Pembroke Pines · Hollywood · Davie · Cooper City · Southwest Ranches · Weston · Plantation · Sunrise · Fort Lauderdale · Pompano Beach · Coral Springs · Coconut Creek · Margate · Tamarac · Lauderhill · Lauderdale Lakes · North Lauderdale · Oakland Park · Wilton Manors · Dania Beach · Hallandale Beach · Parkland · Deerfield Beach

North Miami-Dade

Miami Lakes · Hialeah · Hialeah Gardens · Miami Gardens · North Miami · North Miami Beach · Aventura · Sunny Isles Beach · Doral · Opa-locka · Miami

Technical SEO is the one part of this work with no distance constraint at all — the crawler does not care where we sit. We take technical engagements outside South Florida on the same terms.

Technical SEO Questions, Answered

Is technical SEO still relevant with AI search?

Yes. AI answer engines do not read the open web from scratch for every question. They retrieve from an underlying search index, then summarize what they retrieved. If a page is not crawled, rendered, and indexed, it is not in the candidate pool the model draws from, so it cannot be cited. Technical SEO is the floor that makes every other visibility tactic possible.

The reason it gets called legacy work is that it stopped being novel, not that it stopped mattering. Novelty and importance are different axes. Retrieval-augmented systems made indexation more load-bearing than it was in 2015, because now a single index decides not only your rank but whether a machine writing an answer for your customer has ever seen you.

Why does Bing indexation matter for ChatGPT citations?

ChatGPT's web search has been built on Bing's search index, and Microsoft Copilot is Bing-native. If your pages are missing from Bing's index, those assistants have nothing of yours to retrieve and will cite a competitor instead. Most businesses have only ever monitored Google Search Console and have never checked their Bing index coverage.

A fair caveat: the AI vendors change their retrieval plumbing, and some run their own crawlers alongside a licensed index. The specific dependency may shift. The structural point does not — every one of these systems retrieves from some index before it writes, and Bing is currently the one with the most direct line into the assistants people actually use. Being indexed in both engines is cheap insurance against whichever way the plumbing moves next.

How much do technical SEO services cost?

Technical SEO typically costs $1,500 to $5,000 for a one-time audit and $1,500 to $5,000 per month for ongoing engineering support. G3Z Creative charges $1,500 for a one-time technical and indexation audit, $2,000 per month for ongoing remediation, and $3,500 or more per month for large or programmatic sites, billed month-to-month.

What moves the number is URL count, stack complexity, and whether you have developers who can implement fixes. A twenty-page brochure site on a static host is a one-time audit and a few hours of work. A JavaScript app generating templated pages from a database is a standing engagement, because every deploy can reintroduce the problem.

How do I check whether my site is indexed in Bing?

Verify the site in Bing Webmaster Tools and read the Site Explorer and index coverage reports, which show discovered, crawled, and indexed URLs plus the reason any URL was excluded. A site: query in Bing is a rough sanity check but understates coverage. Compare the indexed count against your sitemap URL count; a large gap is the problem to solve before any content or AI visibility work.

Bing Webmaster Tools will import your Google Search Console verification, so setup takes a few minutes. While you are in there, enable IndexNow — it pushes new and changed URLs to Bing directly instead of waiting to be discovered, which is the single fastest indexation win available on most sites. The four-step check above walks the whole diagnostic.

What is the difference between technical SEO and GEO?

Technical SEO makes a page retrievable: crawlable, renderable, indexable, and machine-readable. Generative engine optimization makes a retrieved page quotable: structured into direct, extractable passages an AI system will select as a source. Retrieval happens first, so technical SEO is a prerequisite for GEO rather than an alternative to it.

In practice the two share tooling and overlap heavily — schema markup, for instance, serves both. The reason to keep the distinction is diagnostic. If you are not being cited, the first question is whether you are in the pool at all. Rewriting content to be more quotable will not help a page that no crawler has stored. Our AI SEO program covers the citation layer once this one is sound.

Find out how many of your pages are actually indexed.

We will reconcile your sitemap against Google and Bing coverage, fetch your key pages the way a bot does, and show you exactly where the chain breaks. If it does not break anywhere, we will tell you that and send you on your way.

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